Privacy Policy

  1. Introduction

1.1 Eminence Apparels (“Company” / “Firm”) respects the privacy of its users accessing its website at (“Website”). For the purposes of this privacy policy and wherever the context so requires (“you”, “user”) shall mean any natural or legal person who accesses or uses the website and or a natural person is representing a business entity, reference to such terms shall include a reference to the business entity. 

1.2 The Company has adopted this Privacy Policy, in compliance with the provisions of applicable laws, to inform you about the information collection through the website, the use of information, and the steps to protect it. 


1.3 The Company has provided this Privacy Policy to familiarise you with:
a) The type of data or information that you share with or provide to Company and that Company collects from you;
b) The purpose for collection of such data or information from you;
c) Company’s information security practices and policies; and
d) Company’s policy on sharing or transferring your data or information with third parties.


1.4 The capitalized words and expressions used in this Privacy Policy and not defined herein  but defined in the Information Technology Act 2000 (“IT Act”) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”) will have the meanings assigned to them thereunder. 


1.5 Please note that usage of the term Personal Information includes Sensitive Personal Data or Information (“SPDI”), wherever appropriate and/or mandated under the IT Act and the SPDI Rules


  1. Information Collection

2.1 The “Information” provided by you to Company or collected from you by Company may consist of “Personal Information” and “Non-Personal Information”.

2.2 Personal Information for the purposes of this Privacy Policy shall include, but not be limited to:
a) User name with your password;
b) Your name;
c) Your address;
d) Your telephone number;
e) Your E-mail address or other contact formation;
f) Your date of birth;
g) Your gender;
h) Your Information regarding your transactions on the website, (including sales or purchase history);
i) Your financial information such as bank account information or credit card or debit card or other payment instrument details including one-time password;
j) Internet protocol address;
k) Any other Information that you provide during your registration process, if any, on the website; or
l) Identification code of your communication device which you use to access the Website or otherwise deal with Company.

2.3 Such Personal Information may be collected in various ways including during you avail certain services offered on the website. Such instances include but are not limited to making an online purchase, participating in any online survey or contest, communicating with Company’s customer service by phone, email or otherwise or posting user reviews on the items available on the website.


2.4 We may receive Personal information about you from third parties, such as social media  services, commercially available sources and business partners. If you access Website through a social media service or connect a service on Website to a social media service, the information
we collect may include your user name associated with that social media service, any information or content the social media service has the right to share with us, such as your profile picture, email address or friends list, and any information you have made public in connection with that social media service. When you access the Website or otherwise deal with the Company through social media services or when you connect any Website to social media services, you are authorizing Company to collect, store, and use and retain such information and content in accordance with this Privacy Policy


2.5 You represent that the Personal Information you provide to us from time to time is and shall be correct, current and updated and that you have all the rights, permissions and consents to provide such information. Your providing the data/ information and the Company’s consequent storage, collection, usage, transfer, access or processing of the same shall not be in violation of any third -party agreement, laws, judgments, orders or decrees.


2.6 Company may also collect information other than Personal Information from you through the Website when you visit and / or use the Website. Such information may be stored in server logs. This Non-Personal Information would not assist Company to identify you personally. This Non-Personal Information may include:
a) Your geographic location;
b) Details of your telecom service provider or internet service provider;
c) The type of browser (internet explorer, Firefox, opera, google chrome etc.);
d) The operating system of your system, device and the Website you last visited before visiting
the Website;
e) The duration of your stay on the Website is also stored in the session along with the date and
time of your access, Non-Personal Information is collected through various ways such using


  1. Disclosure of Information



3.1 The Company uses some third parties to administer a limited set of advertisements on our Website and portals. During this process, none of your Personal Information is leaked. However, aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the user. On some banner ads, an embedded pixel may be present, and while it does not associate with a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner. We do not disclose your Personal Information to third parties for their marketing and advertising purposes.


Links to other third-party sites


3.2 The Website may provide third party information and links to other websites that are not affiliates of or operated or controlled by the Company including but not limited to payment gateways or social networking websites. The Company is not responsible for any form of transmission, whatsoever, received by you from any third-party website and accordingly does not make any representations concerning the privacy practices or other policies of such thirdparty websites. Under no circumstances shall the Company be deemed to control or guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos, cookies, messages or other materials available on such websites. Any user Information provided by you to such third-party websites shall be governed in accordance with the privacy policies of such websites and it is recommended that you review the privacy policy of such websites prior to using such websites.


Disclosure of Personal Information


3.3 We may disclose your Personal Information when required to do so by law or regulation, or under any legal obligation or order under law or in response to a request from a law enforcement or governmental agency or judicial, quasi-judicial or any other statutory or constitutional authority or to establish or exercise our legal rights or defend against legal claims.


3.4 We may disclose your Personal Information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

  1. Security Practices and Procedures

4.1 The security of your Information is very important to the Company. We use reasonable security measures, at the minimum those mandated under the applicable laws, to safeguard and protect your Information. You accept the inherent security implications of providing privacy to your Information shared with us and you will not hold us responsible for any breach of security or the disclosure of Information unless we have been grossly and willfully negligent. 


4.2 We may enter into agreement with third parties (in or outside of India) to store your Information. These third parties may have their own security standards to safeguard your information or data and we will on commercial reasonable basis require such third parties to adopt reasonable security standards to safeguard your information / data. 


4.3 Notwithstanding anything contained in this Privacy Policy or elsewhere, we shall not be held responsible for any loss, damage or misuse of your Information, if such loss, damage or misuse is attributable to a Force Majeure Event. A “Force Majeure Event” shall mean any event that is beyond our reasonable control and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorized access to computer data and storage device, computer crashes, breach of security and encryption, etc. 


4.4 In the event of any breach of your Personal Information, the Company will, without unreasonable delay, notify you of it by email or fax and take appropriate measures in compliance with the provisions of applicable laws. 



  1. Miscellaneous

User Rights and Discretion


5.1 All Personal Information provided to the Company by you have been voluntarily provided by you. You have the right to withdraw your consent at any time in writing by sending an email to us at, in accordance with the terms of this Privacy Policy. However, please note that withdrawal of consent will not be retrospective in nature and shall be applicable prospectively. In case you do not provide your Personal Information or consent for usage of your Personal Information or subsequently withdraw your consent for usage of the Personal Information so collected, the Company reserves the right to discontinue the services for which the said Information was sought.


5.2 You can review, modify, add, correct or update your Personal Information on a regular basis. When you update information, the Company will keep a copy of the prior version for its records. However, we are not responsible for the authenticity of the Personal Information provided by you.


5.3 You agree and acknowledge that certain data or information cannot be corrected or deleted or is prohibited to be deleted as required under any applicable law, law enforcement requests or under any judicial proceedings. In respect to such data or information, the rights will not be available


5.4 The Company may, if you prefer, send direct advertisement mailers to you at the address given by you. You have the option to opt-out of this direct mailer by clicking at the unsubscribed link option attached to e-mail.


Important Disclaimer


5.5 Although the Company provides full security and secrecy to your Personal Information, we urge you to be careful with sharing of your Personal Information with any third party claiming to be related to the Company on separate emails/phone calls etc. The Company disclaims any and all liabilities towards any such claims that have arisen due to your own negligence or misconduct and the Company takes no responsibility of the same.


Change in Privacy Policy


5.6 This Privacy Policy may be amended / updated from time to time. Upon amending / updating the Privacy Policy, we will accordingly amend the date above. We suggest that you regularly check this Privacy Policy to apprise yourself of any updates. Your continued use of Website or provision of data or information thereafter will imply your unconditional acceptance of such updates to this Privacy Policy


Changes in Constitution


5.7 We and our affiliates may disclose or transfer some or all of your Personal Information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or re-organization, amalgamation, restructuring of business. When such transaction occurs, then the other business entity (or the new combined entity) will be required to follow this Privacy Policy with respect to your Personal Information.


Further Acknowledgements


5.8 You hereby acknowledge and agree that this Privacy Policy:

  1. a) is clear and easily accessible and provide statements of Company’s policies and practices with respective to the Information;
  2. b) provides for the various types of personal or sensitive personal data of information to be collected;
  3. c) provides for the purposes of collection and usage of the Information;
  4. d) Provides for disclosure of Information; and
  5. e) Provides for reasonable security practices and procedures.


Grievance redressal


5.9 The Company respects your privacy and if you do not want to receive any kind of communications from or have any grievances to share, please report to:

Name: Nitin Nikam

Email: /

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